TVision Blog • 2nd May 2023

Leverage Attention and Co-Viewing to Crush This Year’s Upfronts

The Upfronts are a crucial time for networks and streaming platforms to showcase their upcoming programming and secure advertising deals for the upcoming year. But as the industry embraces ad-supported apps and major networks leverage alternative currencies to transact across platforms, the Upfronts are a whole new ballgame this season. For savvy marketers looking to navigate this new era of Upfronts, leveraging Attention and Co-Viewing can be effective strategies to find the most valuable impre

TVision Blog • 25th April 2023

The Top Ads for Attention in Q1 2023

Sometimes, the best ads are the ones that remind us of ourselves or of everyday life. At least, those were the ads that performed best according to our Creative Breakthrough Score in Q1 of this year. As a reminder, our Creative Breakthrough Score measures how well an ad captures attention compared to other ads that run in the same pod. It is a strong measure of an ad's creative impact.

Airbnb, inspired viewers to think about their next family vacation with an attention-grabbing ad set to the so

TVision Blog • 20th March 2023

Ad-Supported Apps Lead the Future of CTV

Over the last few years, the CTV industry has increasingly moved to more ad-supported models, but are viewers following suit and embracing apps with ads? And if so, how can advertisers make the most of the growing opportunities to get their brand in front of this audience? At TVision, we’ve been tracking the answers to these questions and more in our State of CTV Advertising Report. This bi-annual series explores key trends in CTV viewer engagement that are shaping the future of the industry.

TVision Blog • 8th August 2022

The Top Five Questions Marketers Ask TVision

There’s no question: the way we consume media has and is rapidly evolving. However, TV measurement standards have remained largely unchanged since the advent of ratings in 1950. That’s why we at TVision have taken it upon ourselves to help modernize TV measurement. By measuring and valuing observed consumer attention and engagement, we’re bringing the detailed, value-based insights available (and broadly adopted) across digital media to the TV measurement landscape.

TVision Blog • 1st August 2022

Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?

The TVision Analytics Team is constantly exploring new insights into how people really watch TV and pay attention to ads. One of the most frequent questions our clients ask about is how an ad’s pod position impacts its ability to grab attention. We were excited to tackle this topic in the first of our three-part Creative Attention series geared towards helping all marketers set their creatives up for success.

TVision Blog • 11th June 2022

Do Certain Pod Positions Boost Your Ad's Attention?

Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-positioned to engage your target audience?

At TVision, we know that media placement can be just as powerful as the strength of the creative itself. Time and time again, our person-level data shows that Attention varies dramatically across dayparts, networks, and programming. In fact, there are programs across all dayparts that deliver higher Attention, and usually at lower costs, than some Primetime spots. On the Custome

TVision Blog • 22nd February 2022

Get in Front of This Year’s TV Upfronts

As marketers gear up for this year's all-important Upfront season, they're faced with a fundamentally transformed TV landscape. The demand for at-home entertainment has resulted in higher quality programming across a wider array of apps, networks, and channels. Streaming TV audiences, who had previously leaned into commercial-free viewing, now spend more time watching ad-supported video-on-demand than ad-free subscription services.

Perhaps the most dramatic change is in how we measure and value

TVision Blog • 3rd August 2021

Repeat CTV Ads: A Recipe for Attention or Risk for Wear Out?

Consistency and repetition are both critical for brands to stay top of mind with consumers—especially when it comes to TV advertising. But oversaturation of ads in CTV platforms poses continued challenges for both viewers and advertisers. In our new report, The Impact of Repeat Ads on CTV Performance, TVision sheds light on the value advertisers are actually getting from these repeat ad exposures and when they risk losing CTV attention.

Cardlytics • 12th October 2020

What the Delayed Back-to-School Season Means for Retailers

As schools delay reopening and many opt for virtual learning, the needs and timing of the back-to-school retail holiday have significantly transformed.

Cardlytics • 8th September 2020

How to Drive Sales as Share of Spend Shifts Across Industries

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend across industries.

Cardlytics • 1st July 2020

How to Increase Restaurant Sales with Three Key Spend Trends

Across the restaurant industry, marketers face a unique set of challenges as customers rapidly change their dining and meal prep habits.

Cardlytics • 30th June 2020

Summer Sparks Early Signs of Travel Recovery and Growing Adoption of Disruptors

Memorial Day weekend historically marks the unofficial start of summer travel. But this year, it also served as a bellwether of whether consumers would be ready to travel again.

Cardlytics • 18th March 2020

Rethinking Omni: Breaking Down Sales Channel Silos

Find out why true omnichannel customers—people who shop both online and in-store at the same retailer—are rare but extremely valuable for marketers.

Cardlytics • 20th February 2020

How to Drive Sales When New Customers Are Not Enough

Quick service and casual dining restaurants are bringing in lots of new customers, but unfortunately, their “bucket” of customers is leaking faster than they can fill it.

Cardlytics • 3rd February 2020

Spring Customers Heat Up Summer Sales

Across most retailers, customers acquired during the spring not only boost spring sales, but they also set stores up for summer success.

Total Retail • 20th January 2020

Top Holiday Spending Trends for Merrier Marketing

The weather outside may be getting chilly, but the busiest retail season of the year is heating up. Here's how marketers can stand out from the crowd and grow their market share.