The TVision Signal • 6th June 2023

The TVision Signal: Top CTV Shows and Trends of June 2023

Welcome to another special monthly edition of the TVision Signal Report. In addition to sharing insight into the shows that are performing best across streaming apps, we're taking a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how the rise of streaming has impacted linear TV viewing? Keep reading to find out!

The TVision Signal • 3rd May 2023

The TVision Signal: Top CTV Shows and Trends of May 2023

Welcome to our inaugural edition of the TVision Signal Report. Each week, we’ll be sharing insight into viewer and content trends across the CTV landscape with the goal of providing common metrics the industry can use to evaluate what’s really engaging audiences.

TVision • 1st February 2023

The State of CTV Advertising

The industry has officially embraced ad-supported subscription models as traditional SVODs like Netflix and Disney+ began to roll out ad-friendly tiers. Rapid changes like these are creating many new opportunities for media buyers and sellers alike, but also many important questions as they strive to keep up.

TVision • 1st December 2022

Audience Attention Myths & Facts Report

The TV industry has fundamentally transformed and continues to evolve at warp speed. So where does this leave marketers' long-held assumptions about how people watch TV? At TVision, we took a closer look at our viewer engagement data to determine if what we commonly hear across the industry about audience demographics, media planning best practices, and how people engage with CTV still holds true.

TVision • 14th September 2022

Program vs. Ad Attention Report

Imagine your audience is at the edge of their seats during a favorite TV show. Does this mean they're more likely to keep their eyes on the screen when the commercial break starts? Yes! It turns out high-attention programming does indeed keep viewers more engaged with ads. TVision analyzed program and ad time for media placements across all linear TV networks and found a strong correlation between how well an audience pays attention during a program and its corresponding ad spots.

15th August 2022

The Impact of Repeat CTV Ads

Consistency and repetition are both critical for brands to stay top of mind with consumers. But as connected TV (CTV) ads become increasingly oversaturated, is there a point when seeing the same ad on repeat causes viewers to tune out?

12th July 2022

TVision + Upwave Brand Lift Report

It's always been intuitive—now the data is in. For every increase in % Attention, there is a clear lift in people who think of your brand when they think of your industry. TVision partnered with Upwave, the leading analytics platform for top-of-funnel brand advertising, to quantify the correlation between TV campaigns’ eyes-on-screen Attention and its real-world impact on key brand metrics.

TVision • 10th June 2022

The Creative Attention Report

As Marketers, we know that clever media planning and stellar creative are both essential when it comes to winning the battle for attention. But countless other factors can impact how well a creative performs once it’s in flight. At TVision, we took a deeper dive into what makes a specific creative more likely to engage viewers — compiling must-known insights and actionable tips to make sure your creative shines through.

TVision • 31st March 2022

CTV Co-Viewing Report

As viewers spend more time than ever streaming content across a growing number of CTV apps, media buyers and sellers alike need an accurate understanding of how many people are in the room, who they are, and who among them is paying attention. At TVision, we’ve put together some must-know insights on CTV Co-Viewing to help marketers and platforms better value CTV ad inventory.

TVision • 10th February 2022

Upfront Planning Guide

One thing is clear: the TV industry has fundamentally transformed. Between the rapid adoption of CTV and calls for more reliable currencies, this year's Upfront season is slated to be more complex than ever. Attention insights can help marketers answer their most pressing questions. We've compiled must-know trends and tips for TV viewer attention.

TVision • 18th November 2021

Retail Industry Engagement Report

With the winter holidays in full swing, supply chain uncertainties, and continued pandemic concerns, how attentive are audiences to retailer marketing? To better gauge how things are going, and help retailers break through during this critical shopping season, TVision analyzed viewer engagement with retail ads across TV and CTV.

TVision • 1st October 2021

CTV Ad Lengths Report

In today’s increasingly fast-paced world, each second of customers' attention is hard-won. It's critical that TV advertisers choose ad opportunities that provide the most impact for every ad dollar. As more marketers shift budget to CTV, which ad lengths strike the perfect balance between having enough time to get their message across and win the fierce competition for viewers’ attention?

Cardlytics • 30th November 2020

Dunkin’ Case Study

Dunkin’ drives significant traffic to their locations with consistently strong incremental returns the flexibility to drive sales at any point during the fiscal quarter.

Cardlytics • 25th September 2020

State of Spend Issue 8

With the winter shopping season just around the corner, we’ve put out a special edition of our Cardlytics State of Spend to help brands prep for a merry holiday season and make the most of other recent consumer trends.

Cardlytics • 27th August 2020

State of Spend Issue 7

Back to school takes the spotlight as families pick up supplies for in-person classes, virtual learning, or both. Get an update on back-to-school spend and other must-know industry trends.

Cardlytics • 24th July 2020

State of Spend Issue 6

Cardlytics is reporting current spend trends that impact retail, grocery, travel, eCommerce, and more. Learn how COVID-19 has shifted share of spend between industries as customers establish new buying habits.

Cardlytics • 13th July 2020

Five Guys Case Study

Five Guys brings new and lapsed guests into their stores while staying true to their well-established brand.

Cardlytics • 2nd July 2020

State of Spend Issue 5

Discover which restaurant categories are further along the path to recovery, how the average restaurant check is changing, and actionable tips for long-term success.

Cardlytics • 17th June 2020

fuboTV Case Study

fuboTV attracts high-quality subscribers with retention rates and better performance across all KPIs.

Cardlytics • 11th May 2020

Saatva Case Study

Saatva, a direct-to-consumer luxury mattress brand, reaches and influences likely buyers in a 100% brand-safe and fraud-free channel.

Cardlytics • 7th April 2020

Clarks Case Study

Clarks’ new customer acquisition strategy drives in-store and online sales in their key focus markets.

Cardlytics • 1st April 2020

A&W Case Study

Iconic brand A&W sought to stay true to their heritage while also shepherding their marketing firmly into the digital age. Their goal was to increase same-store sales with a solution that drove measurable results for their franchisees.

Cardlytics • 25th October 2019

Are You Ready for the Holidays?

Cardlytics identified nine key trends in holiday spend behavior for marketers to leverage during the busiest retail shopping season of the year.

Cardlytics • 12th July 2019

Back-to-School Season Has Arrived

Back to school is the second-largest shopping event of the year following the December holidays. Study up on the five key trends for advertisers to consider this season.